Monday, November 5, 2018
Omni Channel strategies
There are so many ways to buy -online, in-store, subscription models, conversational commerce, autonomous stores. The list gets longer each day as Digital Transformation changes the retail scene and yields new business models to engage the consumer. The problem is that many retailers are challenged with having systems that support each of the ways that they go to market (not to mention the organizational issues when they manage these channels separately).
In this session, Dave Rodgerson of Microsoft will talk with Kais Makhlouf from ThinkMax about the various ways that retailers can manage their organization from a strategic perspective and the tools that help them accomplish that.
Vice President Digital Solutions, ThinkMax
With more than 15 years of experience serving major clients, Kais has a keen business sense and critical expertise in technology and marketing. Kais designed and implemented digital roadmaps for multiple SMBs and large organizations in different industries and has a proven record of fueling growth for organizations.
Microsoft Canada – Retail Industry Lead
Dave Rodgerson is the Retail Industry Lead at Microsoft Canada. His career includes experience both as a line of business executive for some of Canada’s leading retailers and more recently with technology leaders that support the industry.
Dave works closely with clients and industry associations that share an interest in creating a new consumer experience. More recently, he has been sharing stories about digital transformation and its impact on consumers and the Omni channel experience, helping his clients create their own vision for the future of retail.