Marketing Specialist

Responsibilities

*Contract for a maternity leave replacement*

• Execute marketing projects under the direction of the Director, Growth Marketing & Lead Generation.

• Implementation of integrated marketing campaigns in CRM, including building customer journeys, segmentation, and automated lead nurturing (drip campaigns).

• Work with the Content Strategist to publish and promote content through digital channels (social, email, website).

• Manage and oversee the logistics of events (in-person and virtual) such as conferences, trade shows, and webinars, by identifying and assembling requirements, establishing contacts, and promotional efforts.

• Coordinate the production of creative assets and marketing collateral as needed for social media, email, and events - including graphic design, sourcing images, PowerPoint presentations, and simple short videos, etc.

• Liaise with team members to help compile and analyze data to accurately report the impact and outcomes of our marketing activities.
• Other administrative tasks as needed.

Your profile

• Bachelor’s degree in relevant field (marketing, business, communication).

• Minimum of 3 years’ experience working in a similar marketing role.

• Minimum of 2 years’ experience in event planning preferred.

• Knowledge of traditional and digital marketing, email marketing, and social media marketing.

• Hands-on experience with email marketing platforms such as HubSpot, Microsoft Dynamics, Marketo, or other.

• Working knowledge of website CMS such as WordPress, Optimizely, Drupal, Joomla, or other would be an asset.

• Intermediate graphic design and video editing skills would be an asset.

• Ability to take an engaged role and learn about our systems and tasks. The ideal candidate will be confident and resourceful enough to tackle what needs to be done.

• Strong communicator and a demonstrated team player.

• Proactive and reliable, with a positive “get things done” attitude.

• Excellent attention to detail.

• Ability to tackle multiple projects simultaneously.
• To be able to properly serve the employees of our English-speaking and French-speaking offices, as the head office is in Montreal, there is no administration in the other offices, we need someone perfectly bilingual (French and English).