Gardener's Supply Company
Gardener's Supply Company

Gardener's Supply Company


Modern & Comprehensive eCommerce Platform

Simplifying an Evolving and Growing Digital Commerce Experience

Facing the challenges of continuous growth, Gardener's Supply Company (GSC) needed to re-platform its existing e-commerce solution to provide enhanced customer experience, simplify digital operations, and prepare for the future to meet their business vision and objectives. Thinkmax implemented Optimizely DXP digital experience platform integrated with Microsoft Dynamics ERP software to help them achieve their goals.

Founded in 1983, Gardener’s Supply Company (GSC) prides itself on being “in business to spread the joys and rewards of gardening, because gardening nourishes the body, elevates the spirit, builds community, and makes the world a better place.” We couldn’t agree more. So, when the company found itself facing growing pains and needed a digital solution to help it modernize its business, we were happy to help.

Gardener’s Supply Company had a previous install of Microsoft AX 2009 that they needed to be integrated with a new implementation of Optimizely (formerly Episerver). The existing site was not providing the customer experience the company aimed for, and it was dealing with some outdated applications and processes that were not fully integrating with the new site and were standing in the way of its growth. The GSC team came to us for our expertise in Dynamics AX and Optimizely. 

After a series of workshops with the GSC team and a thorough review process to look at their documentation and understand the issues they were facing, we came up with a plan to help them establish:

  • Standard practices
  • Solution architecture for AX restructuring, future growthand the extensibility of the platform 
  • Connector and related installation and configuration aligned with their existing online retail store 
  • Scalability and performance optimization
  • Project overnance

The challenge was to get through the implementation with minimal disruption and before the seasonal catalogue came out. We brought them up to speed with current online retail best practices, helped them streamline their infrastructure for greater operational efficiency, and put strong in-depth solutions in place to unify their retail stack and make them more agile and ready to adapt to the modern marketplace.

As soon as the new site went live on March 5, 2021, the company saw incredible results. Site traffic went through the roof. The team had never seen so much activity before. All that traffic translated into an explosion in sales, earning them what was normally two months’ revenue within the first two weeks after launch.

Gardener’s Supply Company was over the moon about the service we provided, and we’re looking forward to continuing the relationship as the company grows.

Unified Commerce for Gardener's Supply Company: A Thinkmax Success Story

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